I lead, coach, and motivate people to deliver desired results. My expertise includes building and promoting brands and increasing revenue. I have managed cross functional teams to realize marketing and communications strategies resulting in increased revenue or membership, percentage growth of subscriber rates or broader brand equity.
In my current role as Director of Strategic Communications & Engagement at the Economic Development Corporation of Sarasota County, I lead communications strategies that elevate the brand of the EDC, build awareness for the region, and strengthen relationships with investors, business leaders, and community stakeholders. I plan, manage, and execute signature annual events such as the Economic Outlook and the Annual Meeting, or curated panels such as Meet The Founders and Grow Our Future as well as an inaugural Investor Update last spring. I develop strategy for targeted campaigns and digital engagement with focus on our mission that raises our region’s value proposition, supports business retention, expansion, and attraction, and advances economic growth throughout Sarasota County.
When I led the marketing initiatives at Twin Cities Co-op Partners (TCCP), I was on the executive leadership team and managed multi-channel marketing and communication initiatives including integrated content strategy, in-store experience, digital strategy, advertising, media relations and community partnerships. During a time of overcoming consumer shopping challenges during a pandemic, recognizing racial inequities and combating economic injustices in the community, I introduced innovative ways to garner broader reach and community engagement while supporting locally owned and ethnically diverse organizations that ultimately translated into daily sales transactions from a diverse co-op member base.
I joined the National Marrow Donor Program (NMDP) in 2016, leading brand strategy, creative development, public relations, and social media to bring the organization’s mission to life through compelling storytelling and integrated communications. The team partnered with organizations in sports, academic institutions, urban advocacy gropus, and with corporations for marketing the mission of equal outcomes for all. The strategy development of telling donor and patient stories was key to a successful social media, media relations or event activation campaign. We launched an integrated media campaign featuring Good Morning America, Instagram influencers, and journalists that contributed to the organization’s largest single-day donor registration effort. We expanded awareness of the mission and helped bring life-saving donor opportunities to broader audiences.
While serving as Director of Partnership Marketing at Meet Minneapolis, the destination marketing organization for the city of Minneapolis, I shared the responsibility for generating revenue by aligning and marketing hundreds of businesses and partnerships to maximize the visitor experience of Minneapolis for the economic benefit of the community.
I earned a bachelor’s degree at Miami University in Ohio, raised my family in Ohio and Minnesota and now call Florida my home. I enjoy traveling, golfing, biking and paddle boarding, and practice yoga several times a week. My passion for all genres of music is never lacking whether I discover a new local talent or check out well-known artists that come to town.