My Personal Mantra
Every day is a new opportunity to make a difference with others. I believe we all have the power to approach each day with a positive perspective. I lead by example for others to connect and make communications and interactions count for a productive path forward.
My Professional Mantra
My 25 plus years in building brands, growing partnerships, developing teams and achieving success is derived from my belief that in order to continue to grow and learn, a leader walks In someone else’s shoes, meets people where they are and empowers people to rely on and trust individual talents. The power to listen to uncover barriers and determine what success will be defined as for all involved is the basis for what can be possible in the future.
Myers-Briggs
My Myers-Briggs identifies me as The Provider. I provide solutions to problems, clarity to complexity and balance to chaos to produce desired results.
Since 1993
Marketing Strategy
At its textual best, key strategies for a reliable approach to build a platform and campaign rely on the tenured approach that includes research, segmentation, targeting, positioning, the 4 P's (Product, Price, Place, Promotion), implementation and control.
But in the world of marketing today with endless forms of digital communications, social platforms, individualized messaging and mixed media approaches, organizations must approach the question on how to creatively reach audiences in a cost effective and targeted manner with a desired outcome of market share and or revenue growth, audience awareness and brand recognition.
I have managed teams and agencies in brand, creative design, social media and public relations to target and reach various audiences across all platforms for unprecedented growth.
Leadership
The following philosophies, tools and models are part of the building blocks I have had the opportunity to work from to become the leader and coach I am today. While no one is ever perfect, I am the kind of leader that encourages people to be open and honest so that there is a space of vulnerability and trust for all to begin on equal ground, grow together and celebrate success along the way.
Traction
EOS provides clarity to lead teams with a 10-year target, 5-year picture and 1-year plan. With the support of an EOS facilitator, I have developed several teams incorporating the EOS model using Traction, by Gino Wickman, as part of my learning and executing beyond the quarterly workshops that support the Leadership team to build the plan.
The Five Dysfunctions of a Team
As part of building an organizational health philosophy, one reliable source of learning comes from The Five Dysfunctions of a Team by Patrick Lencioni. The work on building trust, mastering conflict, achieving commitment, embracing accountability and focusing on results is valuable to a cohesive team.
InsideOut Coaching
Leading a team of unique individuals requires tools to communicate effectively and gain alignment from team members to set goals. InsideOut Coaching equips managers with a mindset to navigate conversations that lead to making decisions, committing to actions and producing results.
Prosci ADKAR
The Prosci Benchmarking Report provides best practices in change management as an organization experiences transition and change over the course of its growth. The ADKAR model supports the ability to experience change in 5 phases – Awareness, Desire, Knowledge, Ability, Reinforcement – and to use as building blocks for change to be realized.
DiSC
The DiSC® model provides a common language that people can use to better understand themselves and to adapt their behaviors with others. The work involving a facilitator is a team building day filled with self-awareness and personal growth. The assessment and work to understand it helps people to relate to each other’s personalities and understand how to best communicate with others on the same team.
Get In Touch
Please reach out to me if you want to know more about my professional and marketing philosophies.